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BeautyTech

At-home salon platform Yes Madam exposed customer and gig worker data

At-home salon startup Yes Madam allegedly exposed sensitive customer and gig worker data due to a server-side misconfiguration.

According to security researcher Anurag Sen, Yes Madam allegedly left a database containing the full names, mobile numbers, email addresses, and physical addresses of hundreds of thousands of customers connected to the internet without a password since at least February 20. The database allegedly also contained some customer location data, such as latitude and longitude values, as well as user device details (model, make, IEMI numbers), and payment links. Yes Madam also revealed the profile images, names, and mobile numbers of gig workers employed by the platform.

According to Sen, the database contained information from over 900,000 users. Because of the misconfiguration, anyone with the database’s IP address could access the data using only their web browser, according to the security researcher.

Yes Madam secured the database on Friday (March 3) after reaching out to the startup’s cofounder Mayank Arya, according to TechCrunch. Yes Madam’s founding team has been contacted by Inc42, and the story will be updated as soon as they respond.

It provides at-home salon services such as massage, spa, therapies, hair treatments, and male grooming. Its app has also received over a million downloads.

Yes Madam’s data breach comes at a time when Indian startups are increasingly becoming the target of cyberattacks. Companies such as Slick and RailYatri have suffered data breaches in recent months, exposing the personal information of millions of users. According to CERT-In, India will experience approximately 13.91 lakh reported cyberattacks in 2022.

However, these attacks were only the ones reported to CERT-In. A senior Google executive had said in August 2022 that India suffered as many as 1.8 crore cyberattacks per day, potentially taking the total for the year to 21.6 crore.

About Yes madam,

Yes Madam is an at-home salon startup based in India that offers a range of beauty services to customers in the comfort of their own homes. The company was founded in 2016 by Mayank Arya and Aditya Arya, and has since grown to serve over 100,000 customers across 25 cities in India.

The concept of an at-home salon is not new, but Yes Madam has set itself apart by offering a convenient and affordable service. Customers can book appointments through the company’s app or website, and a trained beauty professional will arrive at their doorstep to provide the service.

Yes Madam offers a range of services, including haircuts, facials, massages, and more. The company also offers packages for weddings and other events. By offering these services at home, Yes Madam saves customers time and eliminates the need to travel to a salon.

The startup has received funding from investors including Axilor Ventures and SRI Capital, and has plans to expand further in India and beyond. Yes Madam’s success demonstrates the growing demand for convenient, on-demand services in the beauty industry.

by Team SNFYI

Green Goose Design (GGD), the design arm of leading PR agency, The Communication Council (TCC), has partnered with Reliance Retail to shape the visual world of Puraveda, a newly launched ayurvedic beauty and wellness brand. Reliance Retail enters the premium ayurvedic beauty segment with the launch of Puraveda, a meticulously crafted brand offering over 50 products spanning skincare, haircare and body wellness. The creative force behind its distinctive identity is GGD, which led the brand’s development across all touchpoints. This included naming of the brand and designing the logo, to creating bespoke packaging in pastel hues, tying in the brand’s visual language to the products. With a sharp eye for detail, GGD shaped Puraveda’s tone and voice to reflect an accurate blend of India’s age-old wellness traditions and marry it with a contemporary, aspirational aesthetic, setting a new benchmark for modern ayurvedic beauty. At the heart of the design is a custom crest logo that intricately combines the lotus, hibiscus, rose and neem, key Ayurvedic ingredients in Puraveda’s formulations. This emblem embodies natural beauty, wellness, and tradition while reflecting a sense of sophistication and aspiration. The packaging extends this narrative through a soft palette of beige, peach, pink, yellow and green, chosen to convey a calming yet elegantly approachable personality across all consumer touchpoints. Arjun Sawhney, Director, TCCGGD and a leading voice in luxury branding, shares,“With Puraveda, our intent was to craft a visual identity that bridges heritage and modernity. The crest draws from the sanctity and richness of Ayurveda, while the pastel colour story introduces a refined, contemporary elegance. This design language reflects the philosophy of the brand while it speaks to a discerning new audience seeking authenticity with aspiration.” Puraveda stands for an intentional and balanced blend of heritage and contemporary self-care, reflecting purity and confidence. GGD translated these values into a design language that is rooted yet forward-looking, allowing the brand’s philosophy to resonate at every touchpoint. With this partnership, GGD continues to build brand identities that unite strategy, culture and craft, shaping narratives that are both purposeful and visually compelling. About TCC: The Communication Council pioneers integrated communication solutions spanning from Public Relations,, Design, Events, Social Media, and Digital Marketing, led by expert teams in each domain. Renowned as an innovative ‘idea’ company, we excel in crafting strategic, long-term programs for luxury and lifestyle sectors such as fashion, retail, beauty, wellness, real estate, travel, hospitality, alco-bev and arts & culture. With a robust network of influencers, media and trusted affiliates cultivated over two decades, TCC possesses unparalleled market intelligence and insight into consumer trends.  About GGD: Green Goose Design (GGD) is a full-service designing agency that blends research, innovation, and craft to create impactful brand solutions. With a focus on staying ahead of cultural and market shifts, GGD helps brands remain relevant and resonant in an ever-evolving landscape. GGD has also played a key role in developing visual identities for brands such as Forest Essentials, The Lodhi Hotel and Restaurants, Andrea’s, The Charcoal Project by Sussanne …

by Team SNFYI

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by Team SNFYI

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