D2C meat and fish brand FreshToHome raised $104 million in Series D led by Amazon Sambhav Venture Fund where E20 Investment, Mount Judi Ventures, as well as existing investors such as Investcorp, among others also participated.
FreshToHome plans to use the new funds to expand its presence in the domestic market, particularly in the 100 cities it has entered in the last 18 months. The startup will also use the new funds to open offline stores in major cities, followed by Tier II cities, in order to establish an omnichannel presence. While the startup previously focused on Bengaluru, a few other Indian metros, and Dubai for offline stores, Kadavail stated that it will now use the insights gained from these cities to expand the offline stores. The D2C fish and meat brand is currently available in 160 Indian cities and 27 cities in the UAE.
