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Tata Electronics And Tesla Ink Semicon Agreement


SUMMARY

This agreement holds significance as it positions Tata Electronics as a reliable supplier for top-tier global clients seeking to establish a pivotal segment of their semiconductor value chain within India

Tesla is expected to invest $2 Bn – $3 Bn in India to manufacture electric cars

The Elon Musk-led EV giant may initially focus on premium electric models for the Indian market and explore local manufacturing options for entry-level electric cars

Tesla has inked a strategic agreement with Tata Electronics to acquire semiconductor chips for its global operations.

This agreement, executed discreetly a few months ago, holds significance as it positions Tata Electronics as a supplier for top-tier global clients seeking to establish a pivotal segment of their semiconductor value chain within India, as per an ET report.

The EV major is eager to enter India, which stands as the world’s fastest-expanding automotive market. Tesla promoter Elon Musk is also visiting India this month for a meeting with Prime Minister Narendra Modi. Musk is expected to announce potential Indian investments, including a commitment of funds toward EV manufacturing facilities. 

India Electronics and Semiconductor Association’s (IESA) president Ashok Chandak stated that Tesla’s move to establish a local ecosystem of suppliers for electronics and subsystems indicates its aim to reduce dependency on a single market. However, the major concern is the local sourcing of semiconductors. “This needs improvement in the supply chain as value addition for the industrial and automotive segments is much higher,” Chandak told ET.

Most industry experts estimate that Tesla will invest about $2 Bn – $3 Bn in India to manufacture electric cars.

The development comes a month after the Centre approved a new policy under which EV companies would have to pay lower duty on imports of EVs if they agree to set up manufacturing facilities in the country.

Under the scheme, import duty on vehicles with cost, insurance and freight (CIF) value of $35,000 or above will be reduced to 15% for five years for companies which agree to invest at least INR 4,150 Cr (about $500 Mn) in India to set up manufacturing facilities. Tesla may initially focus on premium electric models for the Indian market and explore local manufacturing options for entry-level electric cars.

The development comes at a time when the electric car maker is in talks with Reliance Industries for a potential joint venture to build a manufacturing unit in the country.

In recent times, Tata Electronics has established semiconductor manufacturing facilities in Hosur (Tamil Nadu), Dholera (Gujarat), and Assam, with plans for further expansion to create a robust supply system across India. The company has invested over $14 Bn in the business thus far.

Meanwhile, Tesla is preparing for its first big shipment to India and is also planning to ramp up manufacturing. Reports suggest that Tesla has started the production of right-hand drive vehicles at its factory in Germany, moving closer to a possible entry into the Indian market later this year.

Tesla’s India entry comes as the company faces slowing EV demand from its two largest markets, the US and China. In China, the company is facing intense competition from Chinese OEMs, while some quality and manufacturing issues have damaged its reputation and market share in the US. 

India primarily relies on two-wheelers and three-wheelers for electric vehicles (EVs). However, by 2030, there’s anticipated to be a substantial increase in electric cars on Indian roads, driven largely by competitive pricing strategies from manufacturers. 

While the current market for electric four-wheelers in India is limited, the momentum favours EVs. Sales of electric vehicles surpassed 1.5 Mn in 2023, dominated by two-wheelers and three-wheelers, as reported by Inc42. Despite Tata Motors leading the EV four-wheeler segment, electric cars accounted for only 2% of total car sales in 2023.





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by Vivek Kumar

A renewed sense of pride in homegrown brands is shaping the way consumers in cities and towns make purchasing decisions. Over half of respondents say they prefer shopping from homegrown and small business brands, citing accessibility, relatable stories, and authentic value as key reasons for their loyalty. Rukam Capital, a venture capital firm backing early-stage consumer brands, unveils this in a comprehensive study mapping the evolving behavior, preferences, and purchase drivers of Indian shoppers. India’s consumer economy is poised to become the second largest by 2030. Rukam Capital’s report- “Aspirations of New India- How Consumers Select, Shop, and Shape Brand Connections’”  aims to showcase the evolving trends in the market that in turn helps brands, startups, and investors to adapt to the evolving mindset of Indian consumers. The research captures the spirit of an India that is young, aspirational, and global in outlook yet deeply conscious of sustainability, authenticity, and community.  It further highlights that consumers have begun expressing clear willingness to pay a premium for local brands that excel in quality and champion social causes, further underscoring the appeal of startups driving community  upliftment. Commenting on the insights, Archana Jahagirdar, Founder and Managing Partner, Rukam Capital, said, “The Indian consumers are no longer passive participants in shaping trends, the market is evolving and is being pillared through affordability, aspirations and a digital sophistication. India is telling us that it is not just about what a brand sells, but how it makes them feel connected, understood, and valued. This shift is forcing even the most traditional categories to reinvent themselves beyond just seasonal triggers, whether that’s through healthier alternatives, transparent communication, or community-driven engagement. For founders, it’s a reminder that building loyalty in India now goes far beyond discounts; it’s about creating meaning in everyday consumption.” Key takeaways from the report-‘Aspirations of New India: How Consumers Select, Shop, and Shape Brand Connections’: From local to loved – homegrown brands are winning hearts of Indian consumers  Digital, dynamic and dialect are driving media habits of Indian consumers  Celebrity or influencers – who is catalyzing brand discovery and purchase decisions  Purchase drivers and deterrents for the value conscious Indian consumers  Indian consumers embrace heritage and health during festivities  Category & Channel Differentiation Discovery, Engagement & Gaming Social media responsiveness wins loyalty – 67% prefer brands that actively engage online. A new influence is also taking center stage – in-game advertisement. That was once pure entertainment has now become a powerful driver of shopping behavior The report also highlights the categories driving growth today.  Health and wellness, kitchen appliances, food and beverages, fashion accessories, and pet care are emerging as strong segments. Across categories, ease of availability, word of mouth, and strong customer service continue to be the top purchase drivers. The survey was conducted in collaboration with YouGov, with over 5000 respondents residing in 18 states to map the evolving consumer landscape of the country, representing both urban and semi-urban population.

by INC42

In today’s hyperconnected consumer landscape, FMCG brands are no longer just competing for shelf space; they are competing for attention, trust, and relevance in a vibrant digital ecosystem. The exciting shift we are witnessing is that consumers, especially digital-first millennials and Gen Z, are becoming more discerning. This marks a powerful opportunity for brands as authenticity emerged as the most valuable currency in FMCG marketing. One thing I’ve found as a cofounder is that the small moments often become the biggest touchpoints of… Source link

by Vivek Kumar

Honeywell (Nasdaq: HON) today released its Global Retailer Technology Survey, which found that India’s major retailers are fully invested in artificial intelligence (AI) and its potential to make operations more efficient. Almost all (96%) in-country retailers said they are using AI, with plans to either expand in the near future or maintain current usage of the technology, as compared to 85% globally.  The survey also highlights how Indian retailers are using AI, from smarter inventory and demand forecasting to enhanced customer service and optimized last-mile delivery. “Retailers are looking to AI to better understand what their customers want and how to best meet their needs in a constantly changing market,” said Ritwij Kulkarni, General Manager, Industrial Automation, Honeywell India. “In a country as large and diverse as India, AI has tremendous potential to create hyper-personalized customer experiences and optimize the flow of retail goods throughout the supply chain so they reach shoppers in the most efficient way.”  Other advanced technologies are making a significant impact on the retail landscape in India, with a majority of retailers already invested in machine and camera vision (CV) technologies (68%) and optical character recognition (OCR) (64%). While less common overall, augmented reality (AR) is also gaining traction, in use by 39% of surveyed Indian retailers.  OCR can significantly speed up retail workflows when replenishing the shelf inventory or identifying mislabeled prices by quickly reading labels and other product information. CV can help mitigate the growing challenge with retail shrinkage, while AR can help shoppers or employees visualize a product in a space.  While the results showed overall continued momentum for AI, Indian retailers expressed some concerns about its adoption.  Honeywell’s Global Retailer Technology Survey focused on large retailers throughout the U.S., Europe, Latin America, India and the Middle East and how they are using advanced technologies throughout their operations, including AI, automation, augmented reality, machine vision and sensors. Indian retailers participating in the survey had a minimum annual revenue of $10 million USD. Methodology Honeywell commissioned Wakefield Research to conduct the Global Honeywell Retailer Technology Survey in May 2025. This Omnibus survey polled 450 executives at large retailers about their use of AI and other technologies via an email invitation and online survey. The following markets are represented in survey data: the United States, United Kingdom, Germany, Brazil, India, United Arab Emirates and the Kingdom of Saudi Arabia. The threshold of “large” retailer varied by country, ranging from a minimum annual revenue of $100 million in the U.S. to minimum annual revenue of $5 million in the UAE and KSA.