- ByStartupStory | March 26, 2024
Frido, a leading Indian consumer healthcare brand, has made waves in the sporting world with the announcement of its groundbreaking collaboration with Royal Challengers Bengaluru (RCB). This marks the first-ever partnership between an insole brand and a T20 League team, promising to revolutionize the way athletes approach foot care and injury prevention.
The collaboration between Frido and RCB comes with the launch of a special edition sports insole and technical socks, designed to address common issues such as plantar fasciitis, heel pain, and lower body discomfort. These innovative products are set to enhance performance and provide essential arch support for athletes and sports enthusiasts alike.
Frido, headquartered in Pune, boasts a wide array of foot care solutions, ranging from orthotic insoles to orthopedic heel pads. Their products, including seat cushions, pillows, and face masks, are renowned for their quality and effectiveness. The newly introduced sports insole and socks are tailored to meet the specific needs of active individuals, offering unparalleled comfort and support during physical activity.
Ganesh Sonawane, Co-founder and CEO of Frido, expressed his excitement about the partnership, stating, “With this insole, we have extended our expertise to the field of sports, ensuring athletes have access to the best possible equipment for optimal performance while reducing foot and knee pain. And getting the opportunity to collaborate with Royal Challengers Bengaluru is a dream come true.”
Rajesh Menon, Vice President & Head of Royal Challengers Bengaluru, echoed Sonawane’s sentiments, stating, “We are pleased to partner with Frido. As a brand committed to enhancing freedom and comfort while playing, Frido’s products are an excellent addition to the equipment used by our athletes.”
About Frido:
Frodo is the flagship brand of Arcatron Mobility Pvt. Ltd., a consumer medical company offering mobility assist devices like wheelchairs for patients with limited mobility, orthopedic insoles, and ergonomic cushions for pain relief and comfort enhancement. Frido offers its products across all leading E-commerce platforms, its website, and 1,000+ stores nationwide. Based in Pune, India, Arcatron is dedicated to making a positive impact by solving unmet needs for its customers.As per various industry reports, the sports and athletic insoles market is estimated to be valued at US$ 9 billion in 2023 and is expected to reach US$ 17 billion by 2033. As the adoption of sports and athletic insoles is likely to advance at a CAGR of 6.6% from 2023 to 2033, Frido, a company that designs an Indian company, designs and market insoles, expects to garner a majority market share over the next decade.
About Royal Challengers Bengaluru:
The Royal Challengers Bengaluru (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bengaluru (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams, the team has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. The squad consists of a fine blend of proven stars of the international arena and emerging talent.
Royal Challengers Bengaluru won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.
RCB claimed its first championship title in the second season of WPL.
RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic cocktail mixer which is launched as an extension to an already successful venture, RCB Bar & Café which saw an expansion by a new opened outlet at the T2 terminal of Bengaluru’s Kempegowda International Airport recognized as the ‘World’s most beautiful airport’ by UNESCO’s Prix Versailles in 2023.
RCB has adopted the philosophy #PlayBold which resonates both on and off the field – ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download RCB Mobile Application to know more.
