- ByStartupStory | March 15, 2024
JM Financial Private Equity has injected ₹45 crore into Energy Beverages, the parent company of the burgeoning national bottled water brand, “Clear.” This strategic investment underscores the commitment to bolstering the growth trajectory of Clear, particularly within the HoReCa (hotels, restaurants & cafes) segment, and fortifying its presence in the burgeoning retail market across India.
Led by industry veteran Nayan Shah, boasting over 18 years of experience in the beverage sector, Clear has swiftly emerged as a frontrunner in the HoReCa landscape and is rapidly expanding its footprint in the retail sector. With a comprehensive pan-India presence, the company is strategically amplifying its distribution network to cater to burgeoning consumer demand nationwide.
The infusion of capital by JM Financial Private Equity will be pivotal in fueling Clear’s brand-building endeavors and augmenting its existing capacities and distribution network. Darius Pandole, Managing Director (Private Equity) at JM Financial, affirmed that the Indian bottled water market presents immense growth potential, citing its current under-penetrated and fragmented state. He highlighted a significant structural shift in consumption patterns from unorganized to organized markets, attributing this transition to heightened hygiene consciousness and a post-Covid surge in health awareness.
This investment marks the fifth deployment from JM Financial’s Fund III, aligning seamlessly with its overarching strategy of backing growth-oriented enterprises within the mid-market segment. As Clear continues its upward trajectory, propelled by this strategic partnership, it aims to cement its position as a formidable contender in the thriving bottled water landscape, delivering quality hydration solutions to consumers nationwide.
