Vijay Sales, a leading tech retail chain with 130+ outlets and a daily footfall of 70000+, has announced a groundbreaking collaboration with Wahter, India’s innovative packaged water brand company with the mission of making drinking water affordable. Under this collaboration, Vijay Sales will not only advertise with Wahter but will extend its 33 stores across the Delhi NCR region to serve as prime advertising spaces for brands collaborating with Wahter.
Under this collaboration, Wahter will prominently feature Vijay Sales’ advertising on their water bottles, which will be available to the consumers at just Rs. 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This move aligns with both companies’ commitment to providing cost-effective and clean drinking water.
In addition, Vijay Sales stores across Delhi NCR will serve as hosts for Wahter, enabling other brands to advertise on Wahter’s packaged water bottles. Consumers visiting Vijay Sales stores will enjoy complimentary access to water bottles with the branding of various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience but also promotes clean drinking water.
“We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and clean drinking water to our customer base.” said Nilesh Gupta, Director of Vijay Sales.
Wahter’s Co-founder Kashiish A Nenwani also expressed enthusiasm about the collaboration, stating, “At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR.“
Also, Wahter recently collaborated with Scrapbuddy, to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All their water bottles are recyclable and will be collected back in their carts. This initiative marks a pivotal step in Wahter’s mission to reduce environmental impact while creating innovative solutions for a more sustainable future.
About Wahter:
A division of the esteemed Shiva Group, founded in 1987, Wahter emerges as a dynamic force in marketing. Founded by Mr. Amitt Nenwani and Mrs. Kashiish A Nenwani, Wahter is set to revolutionize the marketing industry. Our bottles, comprising approximately 80% of your canvas, serve as moving billboards for brand advertisements. The remaining 20% proudly showcases our identity, symbolizing a commitment to redefining affordability and transparency.
About Vijay Sales: Vijay Sales has been a pioneer in the retail industry for over 56 years. With a wide array of 7500+ products across 15+ categories, Vijay Sales is committed to providing consumers with the best-in-class and best-value quality products and services. Started as a small electronics store in Mahim by Mr. Nanu Gupta in 1967, Vijay Sales has now evolved into one of India’s foremost omni-channel retail chains, operating 130+ stores across various regions of Maharashtra, Gujarat, Delhi, Haryana, UP, Andhra Pradesh & Telangana, along with its e-commerce platform www.vijaysales.com.
