10th Indian Delegation to Dubai, Gitex & Expand North Star – World’s Largest Startup Investor Connect
RetailTech

Apple Manufactured iPhones Worth INR 1 Lakh Cr In India In 2023


SUMMARY

While the FOB value of the Apple devices made in India stood at INR 1 Lakh Cr in 2023, the market value hovered between INR 1.5 Lakh Cr to INR 1.7 Lakh Cr

Of the total output, ‘Made in India’ iPhones worth INR 65,000 Cr were reportedly exported between January and December 2023

Foxconn exported nearly 58% of its Made in India iPhones, while Pegatron and Wistron shipped 80% and 96% of their devices overseas, respectively

Cupertino-based tech giant Apple reportedly manufactured iPhones worth INR 1 Lakh Cr in India in 2023. 

An official told The Economic Times that the company ‘sharply’ ramped up its production in the country last year versus the year before. As per the report, the freight on board (FOB) value of the Apple devices stood at INR 1 Lakh Cr while the market value of the production stood between INR 1.5 Lakh Cr to INR 1.7 Lakh Cr. 

For the uninitiated, FOB is the price of a product when it leaves the factory while the market value includes other charges such as taxes and dealer commissions. 

Of the total output, ‘Made in India’ iPhones worth INR 65,000 Cr were reportedly exported in the twelve month period between January and December 2023. Apple manufactured and exported five device models out of India in 2023 – iPhone 11, iPhone 12, iPhone 13, iPhone 14 and iPhone 15. 

“Apple has delivered on the promise of making India a second home for iPhone manufacturing. The company is now expanding its supply chain in the country,” said the same official as per ET.

Lately, Apple has been moving a part of its production out of China amid the ongoing geopolitical tensions between Beijing and Washington DC. The company’s pivot to India has largely been led by the Centre’s attractive production-linked-incentives (PLIs) for manufacturers in the country. 

As a result, a host of Apple vendors have made a beeline for India, including names such as Foxconn, Pegatron, Wistron India (acquired by the Tata Group in late 2023). As per the report, Foxconn emerged as the biggest manufacturer of iPhones in India, contributing 68% to the total production. It was followed by Pegatron, which accounted for 18% of the production, while Wistron’s share stood at 14%.

Foxconn exported nearly 58% of its Made in India iPhones, while Pegatron and Wistron shipped 80% and 96% of their production overseas, respectively. Of the total India production, 65% of the iPhones were exported to the US, Europe, West Asia, among others. 

Apple plans to manufacture more than 50 Mn iPhones in India annually, as per reports that surfaced in early December last year. The red carpet rolled out by the Centre has resulted in Apple increasing its production in India from a mere 1% of its total capacity in 2021 to around 7% in December 2023. 

In addition, Foxconn is also looking to invest an additional INR 13,911 Cr to ramp up production at its Karnataka facility. Alongside, another Apple supplier and gorilla glass maker Corning Inc is also mulling investing INR 1,000 Cr to build a manufacturing facility in Tamil Nadu.

On the consumer side, Apple increased its India market share from sub-2% in FY18 to 6% at the end of March 2023. Meanwhile, Samsung, even as it maintained its stranglehold over the Indian premium smartphone market, saw its market share decline to 20% in FY23 from 26% in FY18. 





Source link

by Vivek Kumar

A renewed sense of pride in homegrown brands is shaping the way consumers in cities and towns make purchasing decisions. Over half of respondents say they prefer shopping from homegrown and small business brands, citing accessibility, relatable stories, and authentic value as key reasons for their loyalty. Rukam Capital, a venture capital firm backing early-stage consumer brands, unveils this in a comprehensive study mapping the evolving behavior, preferences, and purchase drivers of Indian shoppers. India’s consumer economy is poised to become the second largest by 2030. Rukam Capital’s report- “Aspirations of New India- How Consumers Select, Shop, and Shape Brand Connections’”  aims to showcase the evolving trends in the market that in turn helps brands, startups, and investors to adapt to the evolving mindset of Indian consumers. The research captures the spirit of an India that is young, aspirational, and global in outlook yet deeply conscious of sustainability, authenticity, and community.  It further highlights that consumers have begun expressing clear willingness to pay a premium for local brands that excel in quality and champion social causes, further underscoring the appeal of startups driving community  upliftment. Commenting on the insights, Archana Jahagirdar, Founder and Managing Partner, Rukam Capital, said, “The Indian consumers are no longer passive participants in shaping trends, the market is evolving and is being pillared through affordability, aspirations and a digital sophistication. India is telling us that it is not just about what a brand sells, but how it makes them feel connected, understood, and valued. This shift is forcing even the most traditional categories to reinvent themselves beyond just seasonal triggers, whether that’s through healthier alternatives, transparent communication, or community-driven engagement. For founders, it’s a reminder that building loyalty in India now goes far beyond discounts; it’s about creating meaning in everyday consumption.” Key takeaways from the report-‘Aspirations of New India: How Consumers Select, Shop, and Shape Brand Connections’: From local to loved – homegrown brands are winning hearts of Indian consumers  Digital, dynamic and dialect are driving media habits of Indian consumers  Celebrity or influencers – who is catalyzing brand discovery and purchase decisions  Purchase drivers and deterrents for the value conscious Indian consumers  Indian consumers embrace heritage and health during festivities  Category & Channel Differentiation Discovery, Engagement & Gaming Social media responsiveness wins loyalty – 67% prefer brands that actively engage online. A new influence is also taking center stage – in-game advertisement. That was once pure entertainment has now become a powerful driver of shopping behavior The report also highlights the categories driving growth today.  Health and wellness, kitchen appliances, food and beverages, fashion accessories, and pet care are emerging as strong segments. Across categories, ease of availability, word of mouth, and strong customer service continue to be the top purchase drivers. The survey was conducted in collaboration with YouGov, with over 5000 respondents residing in 18 states to map the evolving consumer landscape of the country, representing both urban and semi-urban population.

by INC42

In today’s hyperconnected consumer landscape, FMCG brands are no longer just competing for shelf space; they are competing for attention, trust, and relevance in a vibrant digital ecosystem. The exciting shift we are witnessing is that consumers, especially digital-first millennials and Gen Z, are becoming more discerning. This marks a powerful opportunity for brands as authenticity emerged as the most valuable currency in FMCG marketing. One thing I’ve found as a cofounder is that the small moments often become the biggest touchpoints of… Source link

by Vivek Kumar

Honeywell (Nasdaq: HON) today released its Global Retailer Technology Survey, which found that India’s major retailers are fully invested in artificial intelligence (AI) and its potential to make operations more efficient. Almost all (96%) in-country retailers said they are using AI, with plans to either expand in the near future or maintain current usage of the technology, as compared to 85% globally.  The survey also highlights how Indian retailers are using AI, from smarter inventory and demand forecasting to enhanced customer service and optimized last-mile delivery. “Retailers are looking to AI to better understand what their customers want and how to best meet their needs in a constantly changing market,” said Ritwij Kulkarni, General Manager, Industrial Automation, Honeywell India. “In a country as large and diverse as India, AI has tremendous potential to create hyper-personalized customer experiences and optimize the flow of retail goods throughout the supply chain so they reach shoppers in the most efficient way.”  Other advanced technologies are making a significant impact on the retail landscape in India, with a majority of retailers already invested in machine and camera vision (CV) technologies (68%) and optical character recognition (OCR) (64%). While less common overall, augmented reality (AR) is also gaining traction, in use by 39% of surveyed Indian retailers.  OCR can significantly speed up retail workflows when replenishing the shelf inventory or identifying mislabeled prices by quickly reading labels and other product information. CV can help mitigate the growing challenge with retail shrinkage, while AR can help shoppers or employees visualize a product in a space.  While the results showed overall continued momentum for AI, Indian retailers expressed some concerns about its adoption.  Honeywell’s Global Retailer Technology Survey focused on large retailers throughout the U.S., Europe, Latin America, India and the Middle East and how they are using advanced technologies throughout their operations, including AI, automation, augmented reality, machine vision and sensors. Indian retailers participating in the survey had a minimum annual revenue of $10 million USD. Methodology Honeywell commissioned Wakefield Research to conduct the Global Honeywell Retailer Technology Survey in May 2025. This Omnibus survey polled 450 executives at large retailers about their use of AI and other technologies via an email invitation and online survey. The following markets are represented in survey data: the United States, United Kingdom, Germany, Brazil, India, United Arab Emirates and the Kingdom of Saudi Arabia. The threshold of “large” retailer varied by country, ranging from a minimum annual revenue of $100 million in the U.S. to minimum annual revenue of $5 million in the UAE and KSA.