Healthtech unicorn Innovaccer has acquired a 100% stake in digital marketing and customer relationship management startup Cured.
In a statement, Innovaccer said that the acquisition will add over 20 health systems and digital health clients to its portfolio of over 95 customers.
Founded in 2018 by Andrew Sawyer, Ashmer Aslam, and Rohit Narayan, Colorado-based Cured offers solutions to enable healthcare organisations to seamlessly engage with their customers to build relationships throughout their care journey.
As part of the acquisition, the three founders of Cured will assume leadership roles within Innovaccer and help drive the unicorn’s CRM strategy.
Innovaccer will leverage Cured’s expertise in patient and member outreach, engagement, and growth strategy. The integration of Cured’s services with Innovaccer’s CRM capabilities will accelerate innovations that improve not only the patient experience but also the outcomes.
Commenting on the acquisition, Innovaccer cofounder and CEO Abhinav Shashank said, “We were looking for companies who could help us enhance our experience pillar’s focus on improving patient experiences. Cured was the perfect fit, with a team that shares our passion and innovative mindset and a compelling approach to disrupt healthcare CRM.”
Chiming in, Cured cofounder and CEO Sawyer said, “There’s a natural synergy between our companies. With our library of over 80 curated, healthcare-specific journeys, and AI-enhanced propensity models, combined with Innovaccer’s contact centre and industry-leading consumer data platform, we can really accelerate innovation to transform the patient experience—an area long overdue for improvement and lacking healthcare data and context by traditional CRMs and patient engagement solutions.”
Founded in 2014 by Shashank, Kanav Hasija and Sandeep Gupta, Innovaccer became the first Indian healthtech unicorn after bagging $105 Mn Series D funding from Tiger Global in 2021.
According to the unicorn, its solutions have been deployed across 1,600+ hospitals and clinics in the US, enabling care delivery transformation for more than 96,000 clinicians. It claims to have helped its clients unify health records for more than 54 Mn people and generate over $1.5 Bn in cumulative cost savings.
Innovaccer laid off about 245 employees, or about 15% of its workforce, last year which impacted its teams in India and the US.
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