Global consumer electronics and audio pioneer, Bose, has made a strategic investment of $10 million in the homegrown consumer electronics brand, Noise, propelling the Indian company’s valuation to an impressive $426 million.
This investment marks Noise’s first-ever funding as part of the Series A round, where Bose acquired 2,400 Series A preference shares, according to regulatory filings. With this move, Bose secures a 2.17% stake in Noise, according to reports.
Amit Khatri, Co-Founder of Noise, expressed enthusiasm about this milestone and the alliance with Bose. He stated, “The strategic alliance with Bose will be a pivotal juncture in our journey towards revolutionizing the future of the smart wearables realm. We are excited to partner with a company like Bose whose technical expertise and global experience will help us augment our capabilities and elevate our offerings.”
In less than five years since its inception, Noise has become India’s largest profitable Direct-to-Consumer (D2C) business, opening doors to a myriad of opportunities in the smart wearables sector. Currently, Noise stands as a global leader in wearable tech, holding the position of the No. 2 True Wireless Stereo (TWS) brand in India. Additionally, Noise has achieved the distinction of being recognized as India’s No. 1 Smartwatch Brand for 13 consecutive quarters, according to IDC Worldwide Wearable Device Tracker.
This collaboration signifies a convergence of global technical expertise and the innovative prowess of an Indian brand, setting the stage for advancements in smart wearable technology. The $10 million investment from Bose not only boosts Noise’s financial standing but also reinforces its position as a frontrunner in the competitive landscape of wearable technology.
