Equitas Small Finance Bank blooms greenery this Christmas by giving rebirth to a farmer’s passion who treats agriculture as his own child and not just as a livelihood. The farmer’s story showcases his love for fertile land that runs deeper, weaving a tale of hope and dreams.
The heart-warming video from the ‘Circle of Life’ series by Equitas tells the story of Kamatchi, a farmer who faced daunting challenges, majorly lack of water being one of the reasons of demise of his once-thriving agriculture business. Recognizing his entrepreneurial drive and enthusiasm to resurrect his agri-business, Equitas provided two loans that became the seeds of his transformation. With them, Kamatchi blossomed, launching a brickyard and a mic set business. These side ventures not only generated steady income but also helped him repay his loans. Meanwhile, he applied his newfound resources to his farm, boosting productivity and paving the way for a brighter agricultural future.
“While Christmas is known to be the season of joy and hope, and Farmers’ Day is observed ahead of Christmas eve, we decided to honour the invaluable contribution of farmers in the development of the country and economy,” shared Vignesh Murali, Senior Vice President & Head – Marketing, Equitas SFB. “Kamatchi’s story is a tribute to all the farmers who despite facing water shortage, surviving climatic changes, etc. are dedicated to keep the agriculture ecosystem thriving in India. Equitas SFB has always been banking beyond transactions and Kamatchi’s story is a reminder that, this Christmas and Kisan Diwas, we continue to hope, support and ensure the nation’s back bone persists strength.”
With the “Circle of Life” campaign, Equitas Small Finance Bank celebrates the inspiring stories of perseverant and passionate individuals like Kamatchi. This also braces the entrepreneurial culture striving to build a better India and continue believing in heroes like Kamatchi who are contributing to the society one harvest at a time.
The video debuts on the eve of Kisan Diwas i.e. December 22, marking the importance of farmers in our lives and remembering their struggles. Catch a glimpse of Kamatchi’s story on Equitas Small Finance Bank’s social media platforms.
Watch the full video here: https://www.youtube.com/watch?v=KrJ-1SWjZks
About Equitas Small Finance Bank Limited [ESFB]
Equitas Small Finance Bank is one of the largest small finance banks in India. As a new-age bank, we offer a bouquet of products and services tailored to meet the needs of our customers – individuals with limited access to formal financing channels, as well as affluent and mass-affluent, Small & Medium Enterprises (SMEs) and corporates. Our firmly entrenched strategy focuses on providing credit to the unbanked and underbanked micro and small entrepreneurs, developing products to address the growing aspirations at the ‘bottom of the pyramid’, fuelled by granular deposits and ‘value for money’.
