
Egyptian sportswear manufacturer Magma has announced its acquisition by Averroes Ventures.
Magma offers a distinct value proposition as a local manufacturer with global potential by leveraging its unique technology, which serves as the foundation of all of its products. The new strategic investment, led by Averroes’ chairman, Mohamed El Sewedy, is expected to significantly improve the company’s product quality and presence in the local and regional markets. The acquisition will help Magma meet the needs of a previously untapped segment of the Egyptian market.








