
The Good Glamm Group announced the acquisition of 51% in Tweak India, a digital media company founded by Twinkle Khanna, in a cash and stock deal.
According to a joint statement, this will assist Good Glamm Group in improving its content-creator-commerce strategy by leveraging Tweak’s content, which engages the Tier 1 demographic. The Good Media Co owns digital media platforms such as POPxo, ScoopWhoop, BabyChakra, and MissMalini Entertainment. The Good Media Co now has more than 200 million unique users and generates more than 4 billion monthly impressions. This is among the most extensive digital reach of any Indian e-commerce or digital media company.








