With two decades of experience in marketing and brand communications spanning various sectors, Rachita is poised to lead the Communications function and promote ONDC’s growth.
Her extensive background includes roles in marketing, digital marketing, brand communications, sales strategy, and strategic alliances across diverse industries. In her previous position at Tech Mahindra, she took the lead in global marketing endeavors for Emerging Technologies, focusing on critical areas such as Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS. T Koshy, MD & CEO of ONDC, expressed his delight in having Rachita on board, emphasizing her strategic insight and experience as vital assets in propelling the network’s future growth.
He stated, “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta’s expertise, innovative approach, and profound understanding of many industries will play a pivotal role in the Network’s success in the future”.
Rachita Gupta herself expressed her excitement about her new role, highlighting ONDC’s pioneering role in transforming the e-commerce landscape. She said, “ONDC is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire ecommerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”
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This appointment signifies ONDC’s commitment to leveraging Rachita Gupta’s expertise and innovative approach to enhance the network’s success in the future. As the digital commerce industry continues to evolve, ONDC’s strategic choice of leadership aims to position the organization for substantial growth and impact.
