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US online holiday sales are predicted to reach $221.8 billion this year, with a 4.8% YoY growth, according to Adobe. The report suggests that discounts will be at record levels, with the biggest deals expected in categories such as toys, electronics, and apparel. Additionally, the use of Buy Now, Pay Later (BNPL) payment methods is expected to increase, driving $17 billion in spending. Shopping on mobile devices is also predicted to surpass desktop, accounting for 51.2% of online spending. Cyber Monday is projected to be the biggest shopping day, with $12 billion in sales.
