Hyperlocal e-commerce startup Magicpin today said it has entered into a strategic partnership with the government-supported National Cooperative Consumers Federation of India (NCCF) and the Open Network for Digital Commerce (ONDC) to provide groceries, including essential items like onions and pulses, at reduced prices in Delhi-NCR.
According to a PTI report, the partnersihp is aimed at making essential commodities easily accessible to the community, especially when the market prices are soaring.
The partnership comes two months after it partnered with NCCF to sell tomatoes at Rs 70 per kilogram when the market prices were above Rs 100 a kg.
What will Magicpin do as part of the partnership?
As part of the partnership, Magicpin has initiated the sale of Chana Dal at Rs 120 per kg and onions at Rs 50 per 2 kg, extending its services to over 100 pin code areas in the National Capital Region (NCR), initially benefiting the residents of Gurugram and Delhi. The company plans to expand this service to more than 10 cities in a phased manner.
“We are thrilled to continue our partnership with NCCF and leverage ONDC to serve the community by making essential commodities easily accessible,” said Magicpin.
The company expressed its commitment to ONDC’s mission to democratize the e-commerce system, aligning with the government’s vision to leverage digital platforms for enhanced e-commerce accessibility.
Magicpin, acting as the buyer app, will facilitate the purchase of 2 kg of Chana Dal at Rs 120 plus delivery charges and 2 kg of onions at Rs 50 plus delivery charges.
The startup said it will manage various aspects including setting up the catalog, pricing, margin allocation, communication of delivery times, messaging, formulation of return policies, non-delivery protocols with other buyer apps, and coordination with third-party logistics for order dispatch and handling.
Orders placed before 3 pm are promised to be delivered the next day, and those placed after 3 pm will be delivered the day after the next, ensuring the completion of the delivery of the orders placed within 48 hours.
What does Magicpin do?
Founded in 2015 by Anshoo Sharma and Brij Bhushan, Magicpin is a platform that allows users to shop and interact with those around them. In November 2021, The Offline discovery and rewards platform raises $60 million in a Series D round led by Zomato with participation from existing investors including Lightspeed Ventures.
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