Actor and UN Goodwill Ambassador, Dia Mirza, has made an undisclosed investment in the parenting community and babycare direct-to-consumer (D2C) brand, BabyChakra.
As part of the transaction, Dia will collaborate with BabyChakra to integrate sustainable and clean care principles into their product ranges, emphasizing sustainable packaging and formulations.
What are the offerings of BabyChakra?
BabyChakra, which is part of the content-to-commerce conglomerate, Good Glamm Group, said it is committed in creating products that are tailored to meet the evolving needs of mothers.
The brand claims that its products are made using natural, dermatologically tested, toxin-free, and allergen-free ingredients, adhering to the highest global safety standards. It aims to empower mothers with knowledge and support, focusing on the needs of the 30 million+ mothers in the Good Community division, the release notes.
Naiyya Saggi, Group Co-founder, Good Glamm Group & CEO, Good Community, said, “We are delighted to have Dia Mirza join us on this incredible journey. Her passion for sustainable and clean care aligns perfectly with our vision of providing the safest and best possible care for mothers and babies. Dia has been an inspiring and globally respected advocate of all things good, clean label and sustainable and reflects the aspirations of mothers across India for something exponentially better for themselves , their families and the planet.”
Sukhleen Aneja, CEO of Good Brands Co, Good Glamm Group, also expressed her thrill at welcoming Dia as an investor, emphasizing the alignment of visions in providing safe and optimal care for mothers and babies.
Why Dia Mirza invested in BabyChakra
BabyChakra claims that it reaches 39 million moms and 10,000 doctors across India, offering relevant information through intelligent communities and personalized content. The brand, integrated into The Moms Co, launched a national awareness campaign, #LabelPadhoMoms, in October 2022, focusing on label literacy and raising awareness about harmful chemicals in baby products.
Dia Mirza expressed her excitement about the partnership, emphasizing her resonance with BabyChakra’s mission to co-create the safest, cleanest label care for children. She praised the brand’s approach of building with the community at its heart and its efforts in fostering transparency through its National Label Literacy campaign: Label Padho Moms. Dia plans to work closely with BabyChakra teams to champion the voice of sustainable care for families.
I deeply resonate with BabyChakra’s community first mission to co-create the safest, cleanest label care for children. The success of the products is a testimony to the approach of building with the community at its heart. I am also inspired by the transparency that BabyChakra has fostered in India for the first time through its ground-breaking National Label Literacy campaign: Label Padho Moms. I will be closely working with the teams at BabyChakra to further champion the voice of sustainable care for families,” said Dia Mirza.
In October 2022, the brand launched a national awareness campaign on label literacy with more than 8,000 mothers and 2000 doctors participating titled #LabelPadhoMoms. The objective is to raise awareness of harmful chemicals that are hidden on the labels of many baby products, it said.
Dia Mirza’s investments
This isn’t the first time Dia Mirza, the title winner of Miss Asia Pacific International in 2000, has invested in the Indian startup ecosystem. She is also associated with brands such as Shumee, Beco, The Better Home, UNEP, Tring Icons, and Lotus Organics.
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