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As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing it well?”
I’m going to walk through the top 10 digital marketing trends that I believe every forward-looking marketer must own in 2026. These aren’t just buzzwords; they reflect profound shifts in how consumers behave, how platforms…
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