With a new playbook, the next great global platform can be built from India

A new wave of Indian innovation is taking shape. B2B start-ups such as Zoho and Freshworks—and thousands of others with global ambitions—are redefining what it means to build from India for the world. Yet a fundamental question remains: what will it take to build a truly global platform from India?

To answer that, let us look back at India’s IT services journey. Back in 1968, when the Beatles ruled the charts, a small group of Indian technologists at TCS dared to do the unimaginable—sell software development globally. They persuaded global…