eCommerce
Honasa’s 2025: Becoming More Than Mamaearth
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SUMMARY
In 2025, Honasa overhauled its offline distribution under Project Neev, fixing long-standing inefficiency bottlenecks. This hurt growth but restored execution discipline and profitability by mid-year
Mamaearth remains the revenue anchor, but growth is now coming from younger, specialised brands like The Derma Co and Aqualogica, signalling a clear focus on diversification
Honasa is diversifying into oral care, men’s grooming and premium skincare, balancing value-led scale with higher-margin, affluent consumer…
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