Meta offers EU users ad-light option in push to end investigation

“We acknowledge the European Commission’s statement,” said Meta. “Personalized ads are vital for Europe’s economy.”

The investigation took place under the EU’s landmark Digital Markets Act, which is designed to tackle the power of Big Tech giants and is among the bloc’s tech regulations that have drawn fierce pushback from the Trump administration.

The announcement comes only days after Brussels launched an antitrust investigation into Meta over its new policy on…