Rannvijay Singha, the iconic Indian actor, television personality, and former VJ, has embarked on an inspiring journey as he joins forces with Pune-based ABC Fitness Firm to encourage young minds to embrace the world of sports. Rannvijay, whose fame began with his groundbreaking victory in the inaugural season of MTV Roadies back in 2003, has since become a household name across India.
His remarkable journey through television hosting, acting, and his recent stint on Shark Tank India has solidified his status as a beloved figure nationwide. Now, Rannvijay assumes a new role as the brand ambassador for ABC Fitness Firm.
ABC Fitness Firm, a burgeoning Indian sports startup rooted in Pune, has made a significant stride by enlisting Rannvijay Singha as their brand ambassador. Rannvijay’s profound passion for basketball brings an authentic connection to the sport and the company’s mission.
Anirudh Pole, the founder of ABC Fitness Firm, expressed his elation at having Rannvijay Singha on board. He shared, “I am thrilled that Rannvijay has joined our venture. I have been a dedicated fan of his since his Roadies days. His involvement in motivating young talent in the Pro Basketball League will undoubtedly infuse glamour into the sporting world and elevate the status of basketball to new heights.”
ABC Fitness Firm’s remarkable growth, particularly following its appearance on the second season of Shark Tank India with investment from Peyush Bansal, founder of Lenskart, has been nothing short of impressive. The company has witnessed an astonishing fourfold expansion since its appearance on the show.
With plans to expand operations across Pune and into cities such as Bengaluru, Noida, and Hyderabad by the end of October, ABC Fitness Firm not only offers coaching but also operates the first and only professional basketball league in India. Rannvijay’s presence in the Pro League Season 2 underscores the company’s unwavering commitment to promoting sports and fitness.
In an exclusive interview with Punekarnews.in, Rannvijay expressed his excitement about joining ABC Fitness Firm and highlighted the importance of instilling a fitness culture in children through sports. He emphasized that sports instill valuable life lessons such as leadership, camaraderie, friendship, resilience, and the ability to cope with both success and failure.
Rannvijay stated, “I am very excited to be part of ABC Fitness. I am a huge basketball fan, and when I realized that these guys are also passionate about basketball, it resonated with me. As a parent, I understand the significance of introducing a fitness culture to kids from an early age. Sports teach you so much—leadership, camaraderie, friendship, and the ability to build resilience. You experience pain in the face of challenges, but you also become better every day. Both success and failure teach you valuable lessons. When sports culture becomes a part of your life at a young age, it’s incredibly beneficial.”
“When I discovered that ABC Fitness embodies all these values and principles, I felt a strong connection because I live by this ideology. It’s fantastic, and I’m thrilled to be part of this company. Together, we can reach out to more families and inspire their children to become fit, strong, and confident citizens of our country.”
About ABC Fitness Firm:
ABC Fitness Firm is at the forefront of a fitness revolution in India with its innovative approach to promoting sports. With 120 dedicated coaches and 2,700 students benefiting from their programs, they are nurturing young talent and creating healthier and more confident individuals.
