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Your campaigns are only as strong as the pages they lead to. You can have the most targeted ads, the sharpest copy, and a budget that makes your CFO nervous. But if your landing page doesn’t deliver on what the ad promised, you’re leaving money on the table and feeding poor signals back into your campaign algorithms.
Landing pages are where intent meets experience. When they align, conversion rates increase. When they don’t, even high-quality traffic bounces, and your cost-per-acquisition (CPA) spirals upward.
This post walks through the core…
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