SoftBank-backed Meesho set to seek up to $605 million via IPO

Meesho Ltd., which became an India e-commerce heavyweight by selling Temu-like low-priced offerings, plans to deploy some of the proceeds from its $606 million initial public listing to penetrate smaller towns in the world’s biggest consumer market.

“We have been very, very focused on affordability,” Chief Financial Officer Dhiresh Bansal told Bloomberg News in an interview. To propel its growth further, the Bengaluru-based firm is focused on offering the lowest prices for “each and every product and category,” he added.

The SoftBank Group…