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Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over

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Google’s John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.

  • Manually rewriting AI content doesn’t automatically restore a site’s value or authenticity
  • Mueller recommends treating recovery as starting over with no content, not as a page-by-page editing task
  • Recovering from a “bad state” may take…

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