Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device’s vapor chamber cooling and A19 Pro chip.

Titled “Peak Performance,” the minute-long ad opens with a man running through an arid desert landscape when storm clouds coalesce above him. A drop of water falls from the sky and evaporates on his forehead, providing him with super-human performance and multitasking ability. A voiceover says:

The Apple…