SEO Community Reacts To Adobe’s Semrush Acquisition

The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing evolution of SEO in the age of generative AI. Adobe’s purchase comes at a time of AI-driven uncertainty and may be a sign of the importance of data for helping businesses and marketers who are still trying to find a new way forward.

Cyrus Shepard tweeted that he believes the Semrush sale creates an opportunity for Ahrefs under the belief that Adobe’s scale and emphasis on the enterprise market will present an opportunity for…