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If you’re a CMO, I feel your pain. For years, decades even, brand visibility has largely been an SEO arms race against your competitors. And then along comes ChatGPT, Perplexity, and Claude, not to mention Google’s new AI-powered search features: AI Mode and AI Overviews. Suddenly, you’ve also got to factor in your brand’s visibility in AI-generated responses as well.
Unfortunately, the technical shortcuts that helped your brand adapt quickly and stay competitive over the years have most likely left you with various legacy issues. This…
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