Tech
Why Apple’s $230 cloth iPhone Pocket is already sold out — and who’s behind it
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Apple’s latest limited-edition accessory has sparked scenes more familiar to a high-fashion drop than a tech launch. Early on Friday, crowds formed outside the company’s SoHo store in New York, eager to buy the new iPhone Pocket, a wearable pouch costing up to $230 and created in collaboration with the Japanese fashion house Issey Miyake. Within minutes, stock vanished both in-store and online. Here is why the product ignited such demand.
A fashion-tech crossover with cult appeal
The iPhone Pocket is no ordinary phone sling. Designed with…
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