Tech
The Digital Gold Rush, What’s Ailing Ajio & More
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India’s Digital Gold Frenzy
Gold has done more than just shine in 2025 so far, hitting record highs. As a result, fintech giants from Paytm to Jio Financial Services are tapping into the frenzy, offering digital gold for as little as INR 10. So, what’s driving this gold rush?
An Irresistible Economics: Digital gold’s primary allure is its simplicity. Unlike regulated gold ETFs, it requires no demat account or KYC verification. This low-friction entry point is perfect for building a user…
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