
Focused on original content
Another obvious way to grow Apple TV is through more subscribers. With talk of Warner Bros. Discovery considering a sale, it’s worth wondering if Apple TV may try to grow through acquisition. But the execs Screen International spoke with seemed focused on building out Apple TV’s library with originals. Cue noted that “at least in the timeframe that we’re thinking about right now, we’re not looking at licensing any content or adding anything to…








