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Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area.
Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats.
So, how can you identify and prioritize optimizations with the greatest potential to…
