Zohran Mamdani’s Campaign Figured Out How to Channel Fandom

Zohran Mamdani’s New York City mayoral campaign set a new standard for how Democrats can communicate online.

It’s this digital savviness and authentic engagement with social media platforms to which pundits across the political spectrum have attributed Mamdani’s triumphant and decisive win Tuesday night. From the start, his team outclassed his opponents online, publishing highly produced videos that reached massive audiences.

But that’s only half of the story. Much of the content about Mamdani…