What’s the Deal With Okapa’s $300 Water Bottle?

“What does it do?” my friend asked as we sat there staring at the chrome-pink, futuristic-looking cylinder on the table. “It’s just a water bottle,” I said.

“It doesn’t filter your water? Keep track of how much you drink?” she asked. I shrugged. “Nope, I guess it does look cool, though.” My friend was asking because Okapa, a brand with just one product, sells its flagship water bottle for $295.

For context, most high-end water bottles top out around $50, or maybe $100 to 150 if they…