LLM Traffic Is Shrinking

LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future.

LLM Referral Traffic Is Shrinking

LLM referral traffic in B2B grew +65.1% since January – but dropped -42.6% since July.

Image Credit: Kevin Indig

My December prediction of 50% organic by 2027 is dead:

• In December 2024, I analyzed six B2B sites and found LLM referral traffic was growing at such a fast rate it would make up 50% of organic traffic in three years.
• Today, I’m finding the monthly growth rate of LLM traffic dropped from 25.1% in 2024 to…