Age checks in the UK result in a 77% decrease in visits to adult sites – but does this mean age verification works?

A well-known adult site has said that visits from the UK have decreased by 77%, when compared to July, 2025, following the introduction of age verification laws.

Ofcom, the UK’s communications regulator, recorded the stats using traffic data to Pornhub but also reported that visits to sites hosting adult content in general have reduced by a third since July 25 – the day the Online Safety Act (OSA) came into effect.