Swiggy’s Majety says won’t chase volume growth at cost of poor AOV; Zepto hits back

Swiggy will play the long game, focusing on growth and profitability, founder and group CEO Sriharsha Majety said during the company’s post-earnings call, as competition heats up in the segment.

Majety was responding to an analyst query referencing rival Zepto’s claim of crossing two million daily orders during the Diwali period.

“Chasing volume growth at the cost of poor average order values and weak contribution margins is a choice — but not one we want to make,” Majety said, without naming any company. “It’s easy to see the numbers of…