Why The Build Process Of Custom GPTs Matters More Than The Technology Itself

When Google introduced the transformer architecture in its 2017 paper “Attention Is All You Need,” few realized how much it would help transform digital work. Transformer architecture laid the foundations for today’s GPTs, which are now part of our daily work in SEO and digital marketing.

Search engines have used machine learning for decades, but it was the rise of generative AI that made many of us actively explore AI. AI platforms and tools like custom GPTs are already influencing how we research keywords, generate content ideas, and analyze…