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This is all based on the Google leak and tallies up with my experience of content that does well in Discover over time. I have pulled out what I think are the most prominent Discover proxies and grouped them into what seems like the appropriate workflow.
Like a disgraced BBC employee, thoughts are my own.
TL;DR
- Your site needs to be seen as a “trusted source” with low SPAM, evaluated by proxies like publisher trust score, in order to be eligible.
- Discover is driven by a six-part pipeline, using good vs. bad clicks (long dwell time vs….
