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There is an increasing case for personality rights or people to hold the IP over their voice or other unique features, as the fears of deepfakes become significant, said Mati Staniszewski, cofounder and CEO of ElevenLabs, a generative AI firm focusing on audio technology like voice cloning valued at $6.6 billion. However, the law should apply equally to everyone, he tells ET’s Surabhi Agarwal in an interview in San Francisco. The a16z and Sequoia backed venture is joining the likes of OpenAI and Anthropic to open an India office soon. Edited…
