MeitY Proposes New IT Rules To Tackle Social Media Deepfake Abuse

MeitY has proposed amendments to the IT Rules, 2021, to mandate all online platforms to label all deepfakes and AI-generated content as “synthetically generated information”

synthetically generated information is any content that is artificially or algorithmically created, generated, modified, or altered using computer resources, in a manner that reasonably appears to be authentic or true

The new reforms would see social media platforms like X, YouTube, Instagram, etc, be legally…