Meta AI’s mobile app just crossed 2 million daily users — here’s what’s behind the surge

Meta AI is having a serious moment. As of October 17, the app’s daily active users on iOS and Android skyrocketed to 2.7 million, according to new data from Similarweb. That’s a big jump from roughly 775,000 just four weeks earlier.

Installs for the app are also rapidly increasing. A few weeks ago, there were fewer than 200,000 new downloads per day, and today, they average about 300,000 new downloads per day.