Why Authority In Online Communities Such As Reddit And Quora Matters

Online communities have infiltrated the internet, appearing at the top of search engine results pages (SERPs) for most queries. They play an integral role in shaping brand perception, purchasing decisions, and search visibility.

Reddit now sees more than 110.4 million daily users and 416.4 million weekly active users. Quora, on the other hand, also receives an impressive amount of traffic, with over 400 million active users flocking to the website monthly. Undoubtedly, online communities present an impressive opportunity, yet many marketing leaders…