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Using Mercedes vehicles, Universal’s talent and Dolby’s tech, the three companies hope to drive the listener experience forward. Dolby is no stranger to car audio, helping to add Atmos to the location where most people listen to most of their music. Universal is, well, universal, covering legendary labels like Interscope, Capitol, Def Jam, Abbey Road Studios and many others. Mercedes, you also may have heard of: It’s been building cars for almost 140 years.
The pitch from this high-profile triumvirate…
