10th Indian Delegation to Dubai, Gitex & Expand North Star – World’s Largest Startup Investor Connect
All News

Amazon Layoffs 2025: AI Restructuring Leads to Major HR Job Cuts

October 15, 2025 — In a major workforce overhaul, Amazon is reportedly set to lay off up to 15% of its human resources (HR) staff as part of an AI-driven restructuring strategy. The move, which could affect thousands of employees globally, marks another significant phase in Amazon’s automation journey as it seeks to reshape how corporate functions operate in the age of artificial intelligence.

Amazon’s AI Transformation Hits HR Division

According to reports from NDTV, Fortune, and The Times of India, Amazon’s latest wave of layoffs targets its People Experience and Technology (PXT) division — essentially the HR backbone of the company. The layoffs are part of a broader plan to integrate AI and automation tools that streamline workforce management, recruitment, and internal operations.

Sources familiar with the matter revealed that Amazon’s CEO Andy Jassy had previously hinted at the company’s intention to leverage artificial intelligence to reduce its total corporate workforce. The 2025 layoffs appear to be the most visible execution of that promise.

“AI is enabling us to simplify and automate many HR processes, allowing teams to focus on more strategic areas,” said an Amazon spokesperson in an internal memo cited by Fortune.

Broader Implications Beyond HR

While the initial job cuts are concentrated in HR, analysts suggest that the AI restructuring could soon extend to other departments, including operations, logistics, and cloud services. The restructuring aligns with Amazon’s ongoing push to improve operational efficiency and profitability amid rising costs in logistics and global e-commerce.

Industry insiders indicate that Amazon layoffs 2025 could be one of the largest HR restructurings in the company’s history, following previous workforce reductions in 2022 and 2023 when over 27,000 corporate roles were eliminated across tech and retail units.

The Role of AI in Amazon’s Future

The Amazon layoffs 2025 reflect the growing trend among global corporations to adopt AI-driven systems that can handle administrative and analytical tasks previously managed by humans.

Amazon’s internal AI systems, already used for customer service and warehouse automation, are now being integrated into talent management platforms to automate recruitment, training, and employee engagement.

This shift is expected to cut costs, reduce redundancies, and speed up HR operations, but it also raises concerns about job displacement and the ethical use of AI in managing human resources.

Global Tech Sector Under Pressure

Amazon’s restructuring comes amid a broader trend of tech sector layoffs in 2025, with companies like Google, Meta, and Microsoft also reducing headcounts in non-core departments as they deploy generative AI tools.

Experts say that Amazon’s HR layoffs underscore a “pivotal shift” in how tech giants approach talent management in the post-AI era.

“We’re witnessing the next evolution of corporate restructuring — where AI doesn’t just assist employees but begins to replace entire layers of management and administration,” said Dan Ives, tech analyst at Wedbush Securities.

Market and Employee Reactions

Following the news, Amazon’s stock saw a 1.8% rise in after-hours trading, as investors welcomed the company’s continued focus on profitability and cost control. However, internal morale reportedly dipped, with several employees expressing uncertainty over job security and Amazon’s long-term human capital strategy.

Employee groups have urged Amazon to provide transparency and retraining options for affected workers, particularly in departments expected to transition to AI-driven systems.

What’s Next for Amazon?

The Amazon layoffs 2025 signify more than just cost-cutting — they mark the company’s deeper commitment to becoming an AI-first organization. With automation reshaping both warehouse floors and corporate offices, Amazon appears determined to redefine its operational model for the next decade.

Still, questions remain about how sustainable such AI-heavy transitions are, especially in areas that traditionally rely on human judgment and empathy — core attributes of HR functions.

As the Amazon layoffs 2025 continue to unfold, the tech industry will be watching closely to see whether automation truly enhances efficiency or creates new challenges in workforce management.

For more updates on global business, tech trends, and startup stories, visit Startup News.

by Sameera

Leadership Change at Indonesia’s Flag Carrier Indonesia’s state-owned airline Garuda Indonesia has appointed Glenny Kairupan as its new Chief Executive Officer, according to a government official cited by Reuters. The decision marks another major leadership shift for the national carrier as it continues efforts to stabilize finances and restore operational efficiency after years of restructuring. While the official announcement did not specify the reason for Kairupan’s appointment, it comes at a critical time for Garuda Indonesia, which has been navigating challenges including post-pandemic recovery, debt management, and fleet modernization. A Strategic Appointment Glenny Kairupan, an experienced aviation executive, steps into the role previously held by Irfan Setiaputra, who led the company through one of its most turbulent periods. Under Setiaputra’s leadership, Garuda Indonesia completed a complex court-led debt restructuring worth more than $9 billion, reducing the airline’s liabilities and securing new lease terms for its fleet. Kairupan is expected to continue implementing efficiency strategies while expanding Garuda’s international partnerships and improving profitability. His appointment aligns with the government’s long-term plan to enhance state enterprise governance and ensure transparency across Indonesia’s aviation sector. Challenges Ahead Despite a return to profitability earlier in 2025, Garuda Indonesia still faces significant operational hurdles. Rising fuel prices, global aviation competition, and the need for sustainable modernization remain key issues for the new CEO. The airline is also working on expanding domestic connectivity to boost tourism and regional economic development, a strategic priority under Indonesia’s national infrastructure plan. Industry analysts believe Kairupan’s leadership will be instrumental in balancing financial discipline with growth ambitions. His experience in corporate restructuring and aviation management is seen as critical to guiding Garuda through the next phase of transformation. Government Support and Public Expectations Garuda Indonesia holds symbolic importance as the nation’s flag carrier. The Ministry of State-Owned Enterprises has reiterated its commitment to supporting the airline’s stability while ensuring it remains competitive in the Southeast Asian aviation market. Kairupan’s appointment is viewed as part of a broader strategy to professionalize state-owned enterprise leadership and rebuild public confidence. Outlook With Glenny Kairupan now at the helm, the airline’s immediate focus will likely be on improving operational reliability, expanding profitable routes, and investing in digital transformation to enhance customer experience. As Indonesia’s aviation industry continues to recover, Garuda Indonesia’s success under new leadership will serve as a key indicator of how effectively the country can balance government oversight with corporate agility in a post-pandemic world. For the latest updates on aviation, business, and global leadership trends, visit StartupNews.fyi for comprehensive coverage and analysis.

by Sameera

Company to Cut Jobs Amid Strategic Consolidation Under “Servus Media” Red Bull, the Austrian beverage giant known globally for its energy drinks and sports ventures, has announced a significant restructuring of its media division, including job cuts at Servus TV and other Red Bull Media House operations. The decision, first reported by ORF Salzburg and Der Standard, marks a pivotal shift in Red Bull’s media strategy as the company aims to streamline operations under a unified brand. Red Bull Media Division Undergoes Major Reorganization According to official sources, Red Bull employs roughly 600 people across its various media activities — including Servus TV in Wals-Siezenheim (Flachgau) and the Red Bull Media House headquarters in Vienna. The company now plans to consolidate its media businesses under a new umbrella brand called “Servus Media”, leading to the elimination of about 60 positions. The restructuring aims to bring together the company’s television, digital, and publishing arms to improve efficiency and focus resources on the most profitable channels. “The goal is to create a more integrated and agile media organization,” a company spokesperson told local outlets. Leadership Overhaul and Strategic Refocus The reorganized Red Bull media unit will be managed by Dietmar Otti, alongside executives Matthias Bruegelmann, Marlene Beran, and Stefan Ebner. The new leadership team is expected to oversee the realignment of editorial direction, digital transformation efforts, and international partnerships. Servus TV, long known for its regional programming and documentaries, will continue broadcasting under the new structure. However, insiders suggest that the channel’s content strategy may shift toward more cost-effective formats, including digital-first productions. Layoffs Signal a Broader Trend in European Media The job cuts at Servus TV and Red Bull Media House come amid a wave of media industry restructurings across Europe, as companies grapple with declining ad revenues, rising production costs, and the growing dominance of streaming platforms. For Red Bull, the restructuring represents a broader shift from traditional broadcasting to digital storytelling, leveraging the brand’s massive global reach in sports, lifestyle, and entertainment. “This isn’t just about cost-cutting — it’s about repositioning for the future,” said media analyst Thomas Heigl. “Red Bull is refocusing on content that aligns more closely with its global sports and brand marketing ecosystem.” Servus TV’s Future Servus TV has been a cornerstone of Red Bull’s Austrian media presence since its launch in 2009, known for its cultural programs, documentaries, and coverage of Red Bull-sponsored events. However, as the company consolidates under Servus Media, it is expected to scale back certain local productions to reduce overlap and operational costs. While the network’s editorial independence and regional focus will likely remain, Red Bull’s new direction suggests a leaner, more digitally integrated future for the brand. Industry and Employee Reaction Reports indicate that notifications of the planned layoffs have already reached Austria’s public employment service (AMS). However, the company has not yet disclosed the exact distribution of job cuts across departments. Employee representatives have expressed concern over the reduction, urging management to ensure fair severance terms and internal …

by Sameera

Gold Prices Climb, Boosting Classic Swiss Goldvreneli Demand Zurich, Switzerland (October 2025) — The iconic Goldvreneli coin, Switzerland’s most famous gold currency, has seen a sharp rise in value amid a renewed surge in global gold and silver markets. According to a recent Finanztrends.de report, both gold and silver prices are experiencing a “Höhenflug” (upward flight), driven by economic uncertainty, inflation concerns, and central bank demand — factors that are also fueling fresh interest in collectible gold coins like the Goldvreneli. The Goldvreneli Wert — or the market value of these historic coins — has climbed significantly in recent months, mirroring the broader rally in the precious metals market. Analysts say the classic Swiss coin, known for its timeless design and high gold purity, has once again become a safe-haven favorite among investors and collectors alike. What Is a Goldvreneli? The Goldvreneli, often simply called “Vreneli,” is a Swiss gold coin that was first minted in 1897. Bearing the image of “Helvetia,” the female personification of Switzerland, and containing 5.8 grams of pure gold (90% purity), it has long been considered both a patriotic symbol and a tangible investment. Over 58 million pieces of the 20 Swiss Franc Goldvreneli were minted between 1897 and 1949, making it one of the most recognized and traded European gold coins. Its stable demand, liquidity, and historical charm have helped it retain — and often increase — its market value during periods of economic instability. Gold Rally Sends Goldvreneli Prices Higher According to Finanztrends.de, gold prices have been climbing steadily through 2025, breaking several records as investors seek refuge from market volatility. Economic slowdowns in Europe and geopolitical tensions have pushed many toward physical assets, and gold remains the leading choice. As a result, the Goldvreneli Wert has increased by more than 15% since the beginning of the year, with individual 20-franc coins now selling for CHF 430–460, depending on condition and rarity. Rare editions, such as the 1910 Bern Mint or proof-quality specimens, are fetching even higher premiums from collectors. Silver has also joined the rally, with analysts predicting further upside potential as industrial demand rises. Experts quoted in Finanztrends.de suggest that the bull market for both gold and silver is far from over, citing global central bank buying and ongoing inflationary pressures. Why Investors Are Turning Back to Goldvreneli While modern bullion bars and ETFs remain popular investment vehicles, Swiss and European investors are increasingly returning to the Goldvreneli for several reasons: Financial analyst Andreas Meier told Finanztrends.de, “The Goldvreneli is more than just a coin — it’s a piece of Swiss heritage that also serves as an excellent hedge against inflation. In the current market climate, it’s not surprising to see a sharp rise in demand.” Experts See More Potential Ahead Market observers remain optimistic about the outlook for gold, with some predicting new highs in the coming months. Analysts from Finanztrends.de note that continued global uncertainty, central bank interest rate adjustments, and a weakening euro could keep gold prices buoyant …