Market research startup Consuma AI raises Rs 12 crore from Equirus, others

Consuma AI, a Saas tool for consumer research, has raised Rs 12 crore in a round led by Equirus Capital’s InnovateX Fund, which invested Rs 7 crore.

The round also saw participation from angel investors Abhishek Goyal, cofounder of Tracxn Technologies, Mekin Maheshwari, founder of Udhyam Learning Foundation, Arnav Kumar, founder of Leap Finance, and others.

“Getting people to fill out survey forms or sit in a focus group is a painfully slow process, it takes weeks, sometimes months. And when you finally get the responses, half of them are…