How Structured Data Shapes AI Snippets And Extends Your Visibility Quota

When conversational AIs like ChatGPT, Perplexity, or Google AI Mode generate snippets or answer summaries, they’re not writing from scratch, they’re picking, compressing, and reassembling what webpages offer. If your content isn’t SEO-friendly and indexable, it won’t make it into generative search at all. Search, as we know it, is now a function of artificial intelligence.

But what if your page doesn’t “offer” itself in a machine-readable form? That’s where structured data comes in, not just as an SEO gig, but as a scaffold for AI to…