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How Noise is redefining premium sound for India, with a little help from Bose


When Global audio leader Bose Corporation made its first strategic investment in India, it chose not a legacy electronics firm, but a homegrown challenger—Noise.

For co-founder Amit Khatri, the partnership wasn’t just about capital; it was validation that India’s tech story had reached an inflection point—where Made in India could also mean world-class innovation.

“Partnering with Bose has reinforced our belief in the way we approach product innovation,” Khatri told CNBC-TV18. “It’s not just synergy—it’s acceleration.”

The audio…



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