When organizations introduce AI, they often make a critical error: they create entirely new metrics to measure its impact. This approach misses the fundamental truth that AI is a tool to help achieve existing goals, not a reason to change what success looks like.
Your Goals Haven’t Changed
Consider the difference between Formula 1 racing and EcoRally Scotland. Formula 1 teams optimize for speed — whoever crosses the finish line first wins. EcoRally teams have a completely different challenge: complete a 500-kilometer route with the best…








