Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find information and make decisions.
The internet is no longer built only for human visitors. Brands now operate in an environment where both people and intelligent systems interact with their content, reshaping how websites are designed, found, and measured.
Dual Audiences
The modern web now serves two audiences.
Websites are designed not only for people to read and navigate, but also for AI systems that interpret…








