OpenAI is making moves toward monetizing things (you can now buy products directly through ChatGPT, for example). On October 3, its CEO, Sam Altman, wrote in a blog post that “we are going to have to somehow make money for video generation,” but he didn’t get into specifics. One can imagine personalized ads and more in-app purchases.
Still, it’s concerning to imagine the mountain of emissions might result if Sora becomes popular. Altman has accurately described the emissions burden of one…








